Alex Cerutti 🎓

How would you define making it big?

Making it big is living up to your own personal aspirations and achieving a balanced life of self sustenance and happiness. For me, that means living rich, but not in financial wealth, rather rich in experiences, people I care about, creative freedom, and simply being happy :)

What's a big move that has shaped you?

That’s a tough one since I feel like every year at CalArts is a big move forwards. But if I had to kind of hone it in, then I would say that re-learning to let go has been a big shift… sometimes we get so wrapped up in something that we forget about everything else around, and for me, coming back to a simpler and flow state of mind has been a big reshaping. Keep moving forward is what I always tell myself —>

What's your next big move?

You haven't heard? I'm going to continue to Change The Game. Oh and make some new things, you know, surprise yourself : )

Biggest influence on your work?

My desire to make work is less based on influence and more driven by a desire to create something new and exciting. Something that catches the eye, that sparks interest, and that ultimately gets me excited while making it.

Favorite project at CalArts?

I can't pick an all time fav, but the HUM AR poster was pretty exciting. Also my interactive motion piece was super exciting as well.

Funnest memory from a crit?

When D-Yoo made a heart shaped logo for a dating app that actually ended up looking like a dick LMAO

Name an important lesson you've learned so far in your academic career.

The outcome of your work is dictated by the way you choose to create it.

What is your favorite part of the design process?

Getting that hyper creative juice flow rush 0.o

Change The Game

I set no parameters, no rules, and no limits for this series of posters. I made them over time, from different starting points, at random moments, and just kept adding till I couldn’t anymore. Overall, it’s a practice in making work that gets me excited, that allows for exploration, and that pushes my own personal understanding.

Sharpy.otf — Type Specimen

DON’T TOUCH THIS TYPEFACE. Sharpy is a malleable typeface with unconventional and sharp features. It comes with two weights, many alternating glyphs, and some surprises. Please use EXTREME caution when handling! : )

Denzel Curry's Blood In + Blood Out Tour Design Package

Challenge, yourself. I had the idea to create a 1-day visual identity for a while… one day this past semester I got the inspiration to do so and that’s how the project was born. It’s a fictitious tour design package for rapper Denzel Curry’s (at the time) latest mixtape.